Cheap Ways to Advertise
Your Website
By Joan Stewart
If you've just built a website, or your three-year-old
site isn't attracting the numbers you had hoped for, consider these
ways to spread the word.
In brochures and on business cards
On bumper stickers
On promotional products such as caps, mugs, towels
In your voicemail or answering machine messages
On supermarket bulletin boards
In the "trailer" paragraph at the end of an opinion column
Mention it when you're a guest on radio talk shows
In print ads
In your chamber of commerce newsletter
On your fax cover sheets
In business directories
In trade publications
On your invoices
On WebCards, four-color postcards with an image from your website on
one side and a printed message on the back
From the podium, during speaking engagements
In other people's newsletters
In newspaper and magazine letters to the editor
In radio advertisements
In Yellow Pages ads
On refrigerator magnets
On stickers attached to the outside of product packages
In your own newsletter
Postcards to your customers
Door hangers distributed in targeted neighborhoods
Word of mouth
On fliers about your products or services
Joan Stewart, a media relations speaker and
consultant, publishes the newsletter "The Publicity Hound-Tips,
Tricks and Tools for Free (or Really Cheap) Publicity." For a sample
copy, send a check for $5 payable to The Publicity Hound to 3930 Highway
O, Saukville, WI 53080. Or order by credit card at her web site at http://www.publicityhound.com,
where you will also find other helpful publicity tips and articles.
E-mail at jstewart@execpc.com.
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