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5 Ways to Make Your
MLM Website Stand Out on the Net 1. Tell your own story. The web can be an impersonal place. People can't see you or hear you and all they know about you is what you include on your website about yourself. The only personal information most people include on their MLM site is their name, phone number and e-mail address. That's not much to base a relationship on, is it? So one obvious way to differentiate your site from all the others is to include more personal information about yourself -- in other words -- tell your story. After all, people like to do business with people that they like and trust and can relate to. So go ahead and include a picture of yourself on your site. Tell them why you chose your company, what you like about the products and the results you've had with the products and your MLM background. If you have an extensive MLM background or professional credentials be sure to include that information too, along with anything else that is special about the services you offer or the system you use. Special Tip: If your MLM company only allows you to refer prospects to the company site, you can still put up an Introductory Profile page of your own and link it to the company site. Just include the information above about yourself and keep it generic. 2. Use a theme or target a niche market.
Using a theme or targeting a niche market as a foundation for your
site is another way to make it really stand out from the crowd.
What’s a good theme or niche? Here’s some ideas to get you
started. Some niche markets are: stay at home moms, downsized middle
managers, women, men, generation Xers, baby boomers, seniors. Some
themes are: boating/sailing, auto-racing, mountain-climbing, sports. Special Tip: Pick a niche that you are a part of - this will make it easier for you to figure out what that group’s needs and wants are and also make it easier for them to identify with you. 3. Publish a regular newsletter with valuable information. Offering a free newsletter is a great way to keep in touch with people that visit your site. Make sure your newsletter has a good focus and theme and excellent content. Make it clear to your visitors that you are offering more than just a regular sales pitch. Make it easy to subscribe and be sure that you stick to a regular publishing schedule. If you need articles for your newsletter, here's where you can find some to use: http://www.mlmtalk.com/resource.html Special Tip: If you need a list service for your newsletter check out egroups.com or onelist.com. 4. Use a domain name. There is no doubt that using your own .com domain name for your site will increase its effectiveness. Using a domain name makes your site look more professional and is easier for people to remember. Unfortunately, a lot of people on the net have a perception that people who use these free websites to host their site are not as professional or as credible as those with a domain name of their own. After all who would you have more confidence in: someone with a site named yoursite.com/~sites/10666 or one called toyourheath.com. Unfair as it might seem, this is not a image that you want to project. People will wonder why you can't afford your own domain site. Also free sites often require you to have banner ads for other companies on your site or have annoying popup ad windows open on top of your page. Special Tip: Be sure to pick a name that is easy to say and understand over the phone. 5. Do some market research. Simply go to your favorite search engines and search for as many MLM websites as you can find. Then go to each website and look it over and write down what you like about the site. Then use this list to create and/or modify your own website. You can't copy sites of course, but you can get good ideas that you can improve or change and make your own. Linda Locke is the Webmaster and Editor of the MLM Woman Newsletter. Visit her site for over 100 articles of interest to network marketers at: http://www.mlmwoman.com
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