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Develop a Marketing If the thought of developing a full-blown marketing plan for your networking business seems like too much time and trouble for you — here's an idea that's easier and just as effective — developing your own marketing calendar. Now this isn’t the usual everyday to-do list type of calendar. No, this is one you create specifically for your business marketing. First, buy one of those large desk calendars with plenty of room for writing. Then, take a colored pen and highlight all the upcoming holidays and any other business special events you want to plan for. Then decide what your marketing plan will be for the upcoming months. Decide on a target date when you’d like to get out an offer to your current customer list to announce an upcoming event or special product offer. For example, you might want to do a postcard mailing featuring some of your specials for the season or an open house you have planned. After you’ve decided on the target date for the mailing, you can then look at the calendar and mark in the date to start preparing your marketing materials to be ready to mail. Also indicate on your calendar the days when the mailings are likely to reach your customers and then plan to be near the phone on those days and waiting for all those calls to come in. This is a simple but effective technique that can also be used for publicity and other marketing efforts as well. You’ll be able to see your marketing plan at a glance, boost your sales, and be organized too! Linda Locke is the Webmaster and Editor of the MLM Woman Newsletter. Visit her site for over 100 articles of interest to network marketers at: http://www.mlmwoman.com
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